Public Relations Tips for MSPs Presented at Navigate 2015 byContinuum

Posted by Continuum Staff

Sep 26 2015

Free PR Assessment and Audit Available to Continuum’s MSP Partners at Second Annual User Conference – September 27-29, 2015 – Las Vegas

BOSTON – Sept. 26, 2015 Tracy Wemett, President at BroadPR, a full-service communications organization offering public relations and strategic marketing, is presenting, “Getting Your MSP’s Name Out There: Let’s Talk Public Relations 101,” at Navigate 2015 by Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions. Navigate 2015 is Continuum’s second annual user conference, taking place on Sunday, September 27 – Tuesday, September 29, 2015 at The Cosmopolitan™ of Las Vegas. BroadPR is Continuum’s public relations firm.

WHAT:           “Getting Your MSP’s Name Out There: Let’s Talk Public Relations 101,” Presented by Tracy Wemett at Navigate 2015 by Continuum

WHEN:           Monday, September 28, 2015, 3:00 p.m. – 3:45 p.m. PDT

WHERE:         The Cosmopolitan™ of Las Vegas, 3708 S Las Vegas Blvd, Las Vegas, Nevada

Public Relations (PR), communicating to a targeted group of media, analysts and influencers who may be able to spread your message, can help get your MSP’s name out to potential customers and partners, which can then turn into leads. And let’s face it, just about everything an organization does – big or small – is with the intent to drive leads and generate more revenue. Tracy Wemett discusses how to maximize the potential of generating awareness for your MSP, landing media coverage and raising the credibility of your company, all on a limited budget.

Tracy discusses what can be accomplished with PR, realistic PR budgets and how to promote your organization at little to no cost, tips for developing an effective press release with a long shelf life, and choosing and managing the right resources. She also addresses how generating awareness through PR can stretch beyond leads and into sales tools for other marketing purposes.

Tracy has been in the forefront of the high tech industry for over 20 years. As the President and co-founder of BroadPR, she is a visionary leader who manages an enthusiastic team covering the public relations needs of a wide range of technology organizations. She has appeared on CNN, ABC, NBC, Bloomberg, and CNET and has been quoted in USA Today, The Wall Street Journal, BusinessWeek and various industry trade publications. She serves as the PR Chair on the Board of Directors for Many Hopes, an organization that is building homes and schools for girls and boys in Kenya.

All attendees of the workshop will receive a free PR Assessment and audit, a $1,500 value, upon request. Tracy will also be at the “Grow Your Business Genius Bar” immediately following her presentation and throughout the conference to answer any questions. The Genius Bar serves as a one-stop resource for all things marketing, including website analysis, social media assistance and on-site custom content creation – all for interested MSP partners. For more information on the Genius Bar, visit:

For more information on BroadPR, visit:

About Navigate 2015

Navigate 2015, held on Sunday, September 27 – Tuesday, September 29, 2015 at The Cosmopolitan™ of Las Vegas, is a 3-day educational and training event for the industry’s top MSP partners and IT resellers led by top business and channel leaders. Sold out with more than 600 attendees, Navigate 2015 features more than 30 sponsors and exhibitors and more than 60 speakers, to help MSPs take their business to the next level through partner success stories and sales and marketing tactics. For more information on Navigate 2015, visit: For the latest updates, follow #nav15 on Twitter.


Tracy Wemett

About Continuum Managed IT Services

Continuum is the technology industry's only channel-exclusive provider of fully integrated managed IT services, allowing its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for small-and-medium-sized businesses. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading network operations center (NOC) and Help Desk. The company employs over 1,000 professionals worldwide, supports 3,500 partners servicing 50,000 SMB customers and monitors over 700,000 endpoints. In 2012, Continuum established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit or follow us on LinkedIn and Twitter @FollowContinuum.