SaaS Pricing Strategy Expert Patrick Campbell to Help MSPs Get Critical Pricing Right to Maximize Revenue in Upcoming Workshop at Navigate – September 28-30, 2016 – Boston
BOSTON – Sept. 22, 2016 – Continuum®, the only channel-exclusive IT management platform company, is offering a three-hour pricing workshop with speaker, Patrick Campbell, Founder and CEO of Price Intelligently, at Navigate 2016, the company’s third annual user conference. Price Intelligently is the team and software behind some of the biggest and best SaaS pricing strategies, from companies like New Relic and Autodesk to Wistia and Litmus, and hundreds more. Navigate is drawing nearly 650 attendees to the Seaport World Trade Center in Boston on Wednesday, September 28 – Friday, September 30, 2016.
A pricing strategy is the very center of a MSP’s business. Everything from sales and marketing to product and customer support works to either drive someone to a purchasing decision or to justify the price. You may have guessed or argued amongst your team and just put pricing out there that did not have a great deal of data to back it up. You may be missing out on substantial revenue and growth.
On Friday, September 30, 2016 from 2:00 p.m. - 5:00 p.m., Patrick’s workshop helps MSPs to get their pricing right to maximize revenue. Specifically, he is working through the pricing framework that he has used and taught to his customers to create millions of dollars in growth, utilizing what is known as value based pricing. This means you not only get your pricing in shape in the short term, but you will also understand how to implement a repeatable framework to keep pricing in check as your business evolves. Attendees leave the session with how to:
- Quantify your buyer personas
- Set up a testing framework to collect the right price elasticity and feature data from your customers to guide your pricing strategy
- Utilize your buyer personas and customer data for an optimal pricing strategy
- Implement a value based pricing process into your business
- Compound your SaaS revenue growth through a value metric
Prior to Price Intelligently, Patrick Campbell led strategic initiatives for Boston-based Gemvara and was an Economist at Google and the U.S. Intelligence community. Price Intelligently is the maker of ProfitWell, free financial metrics for subscription businesses. For more information on Price Intelligently, visit: http://www.priceintelligently.com/.
Patrick is also the speaker for the Navigate session, “Pricing and Packaging Best Practices,” on Thursday, September 29 from 11:00 a.m. - 11:45 a.m. EDT.
The annual industry event for Continuum’s MSP partners, Navigate is reaching new heights by bringing together the very top in thought leadership, inspiration and best practices – all focused on the growth of MSPs and the success of the IT channel. Navigate’s unique content is designed to help improve business strategies, increase sales and marketing efforts and gain a deeper understanding of Continuum’s platform – enabling MSPs to change their business model and become the most successful in the industry. With 36 breakout sessions across six tracks and four keynote addresses, Navigate has become an unprecedented event, going beyond Continuum as a company and setting new standards for the industry. To learn more, visit: https://www.continuum.net/navigate2016. For the latest updates, follow #nav16 on Twitter.
Navigate 2016 registration is open to Continuum’s MSP partners. The event is sold out. To join the waitlist to attend, visit: https://page.continuum.net/navigate2016-sold-out-waitlist.