With Ransomware Increasing Concern for SMBs, Continuum’s Cybersecurity Sales Kit Helps MSP Partners to Promote, Sell Managed Security Services
BOSTON – May 4, 2016 – Continuum®, the only channel-exclusive IT management platform company, has released a Cybersecurity Sales Success Kit for its MSP partners to easily promote managed security services, increasingly in demand for SMBs with ransomware being a pressing concern. Available for immediate download, the sales and marketing kit includes customizable marketing collateral, sample email content, eBook for lead generation, sales enablement guides and resources, and more.
WHAT: Cybersecurity Sales Success Kit Released by Continuum
WHERE: To get started, download at: https://page.continuum.net/cybersecurity-sales-success-kit-continuum
“When it comes to cybersecurity, perhaps the single greatest mistake made is in thinking technology and information security can be achieved after checking off all the boxes,” said Hunter Smith, Chief Information Officer at Continuum. “In reality, proactive IT security requires tools, awareness and continuous monitoring and management. As their clients’ trusted advisor, MSPs can leverage this kit to combine the best of breed tools already in use with the educational materials and expertise needed to help them understand the risk and win clients over.”
The Cybersecurity Sales Success Kit walks MSP partners through how to specifically provide managed security services to SMBs. The kit covers various security information topics that clients need to know, including physical security precautions, email threats, username and password management, mobile security and secure website browsing.
“With every passing year that the Web has become more ingrained into our lives, the opportunities have increased for criminals to exploit, infiltrate and steal,” said Jeanne Hopkins, Senior Vice President & CMO at Continuum. “Whether it’s data, identities or money – clients’ and prospects’ businesses are at risk of losing everything without a strategic cybersecurity plan in place. At Continuum, we understand it can be difficult for our MSP partners to find the time to create their own marketing and sales campaigns, so we’ve built the Cybersecurity Sales Success Kit so they may promote critical managed security services to clients and prospects at a time when these services are in such demand.”
Continuum’s MSP partners can download the sales kit at: https://page.continuum.net/cybersecurity-sales-success-kit-continuum
For additional security-related information and other resources on managed IT services, visit Continuum’s extensive online library at: https://www.continuum.net/msp-resource-center.