Inbound Marketing Session at Navigate 2016 by Continuum Aims to Help MSPs Gain More High Quality Leads

Posted by Continuum Staff

Sep 27 2016

Inbound Marketing Experts Jeanne Hopkins, Mary McCoy and Tim Busa Present on Inbound Marketing at Continuum’s Third Annual User Conference – September 28-30, 2016 – Boston 

BOSTON – Sept. 27, 2016 Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the only channel-exclusive IT management platform company, is presenting, “Inbound Marketing 101,” at Navigate 2016, the company’s third annual user conference, taking place on Wednesday, September 28 – Friday, September 30, 2016 at the Seaport World Trade Center in Boston. Mary McCoy, Continuum’s Content Marketing Manager, and Tim Busa, Director of Demand Generation at Continuum, are also speaking. The session’s goal is specifically to help MSPs get more high quality leads.

WHAT:           “Inbound Marketing 101,” Presented by Continuum’s Jeanne Hopkins, Mary McCoy and Tim Busa at Navigate 2016

WHEN:           Friday, September 30, 2016, 9:30 a.m. – 10:15 a.m. EDT

WHERE:         Navigate 2016 by Continuum, 1 Seaport Lane, Seaport World Trade Center, Boston

Today, the success of MSPs depends on being found by new customers. Jeanne Hopkins, along with Mary McCoy and Tim Busa, provides oodles of inbound marketing examples backed with data that proves that creating useful content is an easier and far better way to generate leads than PPC and other paid media. This session helps attendees to determine their value proposition and think about what makes their best clients the best – all in an effort to help MSPs get more high quality leads and grow their business.

Jeanne Hopkins is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in 2013, she has built a powerhouse metrics based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on, Go Mobile. Jeanne was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data and BrightInfo and as well as Co-Chair of the MassTLC Sales and Marketing Cluster. 

Jeanne has been honored by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals, 2011– 2014, 40 Most Inspiring Leaders in 2015 and 20 Women to Watch for five straight years. In May, Jeanne was named to CRN’s 2016 Women of the Channel and Power 100. Follow her on Twitter @jeannehopkins

As a Content Marketing Manager at Continuum, Mary McCoy manages the MSP Blog and has consulted with hundreds of partners, lending website, blog and social media support. Before that, she graduated from the University of Virginia with a bachelor’s degree in economics. Mary believes learning never ends – she considers herself a passionate, lifelong student of content creation and inbound marketing. 

Tim Busa is Director of Demand Generation at Continuum where he leads all content and web marketing efforts. Tim’s main goal is to generate high quality leads through a calculated combination of inbound and outbound marketing programs. Prior to working at Continuum, Tim worked for nearly a decade at Constant Contact helping to define and build their field marketing and channel marketing organizations. 

To view a video of Jeanne talking about the Marketing Inbound 101 session, visit:

About Navigate 2016 by Continuum

The annual industry event for Continuum’s MSP partners, Navigate is reaching new heights by bringing together the very top in thought leadership, inspiration and best practices – all focused on the growth of MSPs and the success of the IT channel. Drawing more support than the previous two years, including nearly 700 attendees, the sold out event features nearly 40 sponsors and exhibitors, four keynote addresses and more than 70 speakers across 36 breakout sessions. Navigate’s unique content is designed to help improve business strategies, increase sales and marketing efforts and gain a deeper understanding of Continuum’s platform – enabling MSPs to change their business model and become the most successful in the industry. Navigate 2016 has become an unprecedented event, going beyond Continuum as a company and setting new standards for the industry. To learn more, visit: For the latest updates, follow #nav16 on Twitter.


Tracy Wemett

About Continuum

Continuum is the only channel-exclusive IT management platform company that allows its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for their small-and-medium-sized business clients. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading Network Operations Center (NOC) and Help Desk. The company employs more than 1,300 professionals worldwide, monitors more than 1 million endpoints for its 5,800 partners including MSPs servicing more than 60,000 SMB customers and web hosting providers protecting nearly more than 250,000 servers worldwide with Continuum’s R1Soft product line. The company established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit or and follow us on LinkedIn and Twitter @FollowContinuum.