“Grow Your Business Genius Bar” to Assist MSPs with Marketing Deliverables Hosted at Navigate by Continuum

Posted by Continuum Staff

Aug 31 2015

Continuum Genius Bar Offers One-Stop Resource for All Things Marketing at Second Annual User Conference, Navigate 2015 – September 27-29, 2015 – Las Vegas

BOSTON – Aug. 31, 2015Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, is hosting a “Grow Your Business Genius Bar” at Navigate 2015, the company’s second annual user conference taking place on Sunday, September 27 – Tuesday, September 29, 2015 at The Cosmopolitan™ of Las Vegas. Continuum’s Genius Bar serves as a one-stop resource for all things marketing, including website analysis, social media assistance and on-site custom content creation – all for the company’s interested MSP partners. 

“We’ve heard from our MSP partners that they’re looking for additional help with marketing and sales enablement,” said Jeanne Hopkins, Senior Vice President & CMO at Continuum. “In addition to general advice and best practices, partners are looking for white-label and customizable plug-and-play content that can easily be leveraged in their own marketing efforts. The ‘Grow Your Business Genius Bar’ is a great way to deliver this useful information – immediately available at Navigate.” 

Whether a partner is looking to ask a few questions on marketing strategy, technology marketing or create custom-branded marketing deliverables on the spot, Continuum’s Genius Bar will have it all. The Bar is divided into multiple stations, including:

  • SEO & Website Analysis – Partners receive a brief analysis of their website homepage, navigation, landing pages and Google/SEO presence. Partners walk away with a list of actionable insights and takeaways to improve their website as soon as they get back to the office.
  • Social Media Management – Partners get a crash course in social media including help setting up new social media accounts or optimizing existing ones, and getting questions answers to increase brand awareness and drive demand through social channels.
  • Custom Content Creation – Upon request, partner receive custom-branded marketing and sales enablement content, including product briefs, pricing sheets and more. Partners simply provide the appropriate logos and information, and receive a set of polished, professional PDFs that they can begin using immediately.
  • White Label Video Wrapper – Partners walk away with a custom-branded copy of one or more white-label videos, including Continuum’s popular “Why Managed IT Services?” video. Partners simply bring a high-resolution logo with them and Continuum’s video team will edit and export the final movie file on-site.

Assistance is also available on graphic design, pay per click (PPC), Google Analytics, email templates and more. In advance of the event, partners can provide high-resolution logos, copy and other materials they would like to utilize at Continuum’s Genius Bar by visiting: http://page.continuum.net/grow-your-business-genius-bar-navigate-2015. Hours are 7:00 a.m. to 7:00 p.m. PDT, Sunday, September 27 – Tuesday, September 29. Near the bar, a space will also be set up for high-quality headshots to be taken.

Navigate 2015 is a 3-day educational and training event for the industry’s top MSP partners and IT resellers led by top business and channel leaders. The conference is sold out. To join the waitlist, visit: http://page.continuum.net/navigate-2015-sold-out-waitlist.

For more information on Navigate 2015, visit: http://www.continuum.net/navigate2015. For the latest conference updates, follow #nav15 on Twitter.


Tracy Wemett

About Continuum Managed IT Services

Continuum is the technology industry's only channel-exclusive provider of fully integrated managed IT services, allowing its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for small-and-medium-sized businesses. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructurefrom a single pane of glass, all backed by an industry–leading network operations center (NOC) and Help Desk. The company employs over 1,000 professionals worldwide, supports 3,500 partners servicing 50,000 SMB customers and monitors over 700,000 endpoints. In 2012, Continuum established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit http://www.continuum.net/ or follow us on LinkedInand Twitter @FollowContinuum.