Continuum’s Jeanne Hopkins Presents on Outsourcing vs.Insourcing at INBOUND 2015

Posted by Continuum Staff

Sep 01 2015

Continuum’s Senior Vice President & CMO to Present in “Hacks, Tips & Tricks” Session at INBOUND 2015 – September 8-11, 2015 – Boston

BOSTON – Sept. 1, 2015 – Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, is presenting, “Outsourcing vs. Insourcing – Best Bang for Your Inbound Buck” at INBOUND 2015, Tuesday, September 8 – Friday, September 11, 2015 in Boston. Jeanne’s session is part of “Hacks, Tips & Tricks,” where some of the best in the business get up close and in depth with some of today’s hottest inbound topics and success stories. Hosted by HubSpot, INBOUND 2015 fuels the passion that drives the most innovative and successful business leaders of our time.

WHAT:           “Outsourcing vs. Insourcing – Best Bang for Your Inbound Buck,” Presented by Continuum’s

                        Jeanne Hopkins at INBOUND 2015

WHEN:           Thursday, September 10, 2015, 11:45 a.m. – 12:30 p.m. EDT

WHERE:         Boston Convention and Exhibition Center, 415 Summer St, Boston, Massachusetts 

With oodles of inbound marketing tasks to accomplish, Jeanne Hopkins discusses what the best ones are to outsource vs. handle in-house. Outsourcing various jobs – content, research, lead generation, SEO, social media, design – the list is endless – can be both beneficial and a nightmare. Continuum’s powerhouse metrics-based marketing team does the delicate balance of outsourcing vs. insourcing – with great success.

Jeanne has over 20 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in September 2013, she has built a powerhouse metrics based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on, Go Mobile. She was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month.

Jeanne was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data, BrightInfo, Mintigo and the Sales Lead Management Association (SLMA) as well as Co-Chair of the MassTLC Sales and Marketing Cluster. She has received numerous awards including being named to the 10 MSP Industry Executives to Watch in 2014 list, the 50 Most Influential Sales Lead Management professionals, 20112014 by SLMA and “20 Women to Watch in Sales Lead Management” for four years. Most recently, she was named to The VAR Guy’s Top 50 Channel Influencers list by Penton Technology Group. Follow her on Twitter @jeannehopkins.

Connect with INBOUND 2015 using #Inbound15. For more information, visit:


Tracy Wemett

About Continuum Managed IT Services

Continuum is the technology industry's only channel-exclusive provider of fully integrated managed IT services, allowing its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for small-and-medium-sized businesses. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructurefrom a single pane of glass, all backed by an industry–leading network operations center (NOC) and Help Desk. The company employs over 1,000 professionals worldwide, supports 3,500 partners servicing 50,000 SMB customers and monitors over 700,000 endpoints. In 2012, Continuum established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit or follow us on LinkedInand Twitter @FollowContinuum.