Jeanne Hopkins Recognized for Helping Continuum’s Managed Services Provider Partners to Build Revenue through Data-Driven, High-Velocity Demand Creation Marketing
BOSTON – Jeanne Hopkins, Senior Vice President and Chief Marketing Officer at Continuum, the technology industry's only channel-exclusive provider of fully integrated managed services, has been named to the “20 Women to Watch in Sales Lead Management” list by the Sales Lead Management Association (SLMA) for the third time since 2011. She has also been honored by SLMA as one of the 50 Most Influential Sales Lead Management professionals in 2011, 2012 and 2013.
“Jeanne is driven by results, pure and simple,” said James W. Obermayer, CEO of SLMA. “She will try new ways to communicate and then expects results or she moves on. I am sure this is what the judges read in her extensive bio which shows aggressiveness in lead generation and lead management which is the best combination.”
Jeanne is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. At Continuum, she is building a sales and marketing machine that is metrics based. Since she joined Continuum in September 2013, the company has increased social media followers by 110%. Continuum launched a blog in September, and in a recent two month period, has seen tremendous growth with total page views increasing 51% and total number of inbound links increasing by 1200%. Marketing Qualified Leads (MQLs) are less important to Continuum than bringing on new partners. Accordingly, her group is working to add 100 new partners per month this year, and they are on track. Continuum launched Navigate 2014, its first user conference for its partners which is taking place in September 2014. Registration is currently near 300 attendees.
“We continue our mission to focus all of our marketing programs and activities on generating more leads and revenue for our partners,” said Jeanne Hopkins. “Being part of the top 20 women in sales lead management is so critical to your business success. I know, from experience, that companies are proud of the nominees and being selected is one more validation that you are a revenue producer for your company.”
Jeanne is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile. In October 2013, she was named #10 on HubSpot’s list of “12 Insightful Marketing Insiders You Should Follow on Twitter.” In December 2013, she was named to the 10 MSP Industry Executives to Watch in 2014 list. She was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She was recently named Co-Chair of the MassTLC Sales and Marketing Cluster.
For more information on the 20 Women to Watch in Sales Lead Management list, visit:
About the Sales Lead Management Association
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 7,732 worldwide members, 300-plus articles from 60 authors, and interviews with 150 executives on the syndicated SLMA weekly internet radio program. For more information about SLMA or the ‘Top 50’ List, call Sue Campanale at 714-637-6989714-637-6989.Contact: