Renowned in Data-Driven, High-Velocity Demand Creation Marketing Programs, Jeanne Hopkins’ Experience to Benefit SLMA Members
BOSTON – April 20, 2015 – Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, has joined the Sales Lead Management Association’s (SLMA) Board of Advisors. Jeanne has been honored by SLMA as one of the 50 Most Influential Sales Lead Management professionals from 2011– 2014 and “20 Women to Watch in Sales Lead Management” for four years. The 8,400-member organization helps companies become successful in the critical business process of managing sales leads.
“Jeanne Hopkins knows how to generate demand and, just as importantly, knows how to manage and measure its contribution to revenue,” said James W. Obermayer, CEO of SLMA. “Metrics seem to drive her decisions, and her history of prospect management will help the SLMA as we look for ways to assist our members become generators of wealth, just like Jeanne Hopkins.”
Jeanne has over 20 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in September 2013, she has built a powerhouse metrics based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile. Jeanne was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month.
“Breaking through to B2B buyers is tough in a super noisy world of competitive value propositions, features and benefits, pricing and timing,” said Jeanne Hopkins. “The Sales Lead Management Association is an excellent resource to help the marketers responsible for demand generation learn about engaging their prospects, nurturing their customers and valuing their leads – all while helping the sales team exceed their quotas. SLMA is a key influencer in determining the common ground between sales and marketing. I am delighted to be contributing via the advisory board.”
Jeanne was also CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data, BrightInfo and Mintigo as well as Co-Chair of the MassTLC Sales and Marketing Cluster. Follow her on Twitter @jeannehopkins.
About the Sales Lead Management Association
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 8,454 worldwide members and offers a membership directory, member-to-member discounts, and a website with 300-plus articles from 60 industry authors.
Levels of SLMA Sponsorship
There are four levels of sponsorship for the Sales Lead Management Association; the Hi-Visibility Sponsorship is just one option. Starting at $750 annually, SLMA sponsorship offers significant exposure of 50,000 to 140,000 impressions per year to companies interested in reaching the sales lead management community.
The SLMALive Channel: Live Programming and Podcasts
The SLMALive Radio Channel produces marketing and sales shows for at-work listeners, and the weekly SLMA Radio program. SLMA internet radio has interviewed 348 executives on 249 programs. Podcast replays of SLMA Radio and programs on the SLMALive Channel number in the thousands each month. For more information about SLMA, call Jim Obermayer at (360) 933-1259.