Continuum’s Senior Vice President & CMO to Present at INBOUND 2015 – September 8-11, 2015 – Boston
BOSTON – July 16, 2015 – Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, has been invited to speak at INBOUND 2015, Tuesday, September 8 – Friday, September 11, 2015 in Boston, presenting, “Outsourcing vs. Insourcing – Best Bang for Your Inbound Buck.” Hosted by HubSpot, INBOUND 2015 fuels the passion that drives the most innovative and successful business leaders of our time. Inbound marketing focuses on creating quality content that pulls people toward companies and products, where they naturally want to be, and is the most effective marketing method for doing business online.
With oodles of inbound marketing tasks to accomplish, Jeanne Hopkins discusses what the best ones are to outsource vs. handle in-house. Outsourcing various jobs – content, research, lead generation, SEO, social media, design – the list is endless – can be both beneficial and a nightmare. Continuum’s powerhouse metrics-based marketing team does the delicate balance of outsourcing vs. insourcing – with great success.
Jeanne has over 20 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in September 2013, she has built a powerhouse metrics based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile. She was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month.
Jeanne was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data, BrightInfo, Mintigo and the Sales Lead Management Association (SLMA) as well as Co-Chair of the MassTLC Sales and Marketing Cluster. She has received numerous awards including being named to the 10 MSP Industry Executives to Watch in 2014 list, the 50 Most Influential Sales Lead Management professionals, 2011– 2014 by SLMA and “20 Women to Watch in Sales Lead Management” for four years. Most recently, she was named to The VAR Guy’s Top 50 Channel Influencers list by Penton Technology Group. Follow her on Twitter @jeannehopkins.
To see Jeanne’s “INBOUND, The Blog” guest post today, “Measuring the Effectiveness of Your Event Sponsorship,” visit: http://www.inbound.com/blog/measuring-the-effectiveness-of-your-event-sponsorship.
INBOUND 2015 provides the inspiration, education and connections for marketing and sales professionals to transform businesses. For more information, visit: http://www.inbound.com/.