Continuum’s Senior Vice President & CMO Presents on Digital, Modern and Inbound Marketing at Sail America – June 22-24, 2015 – Newport, Rhode Island
BOSTON – June 22, 2015 – Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, is delivering the keynote address, “Customer Lifecycle Marketing and Modern Marketing,” at the Sail America Industry Conference, Monday, June 22 – Wednesday, June 24, 2015 in Newport, Rhode Island. She is also presenting at the conference, “Digital Marketing and Finding Your True North.” Traditional marketing techniques are no longer effective in reaching customers in the sailing industry. The conference is exploring modern marketing, the customer lifecycle and effective techniques to build awareness, reach and engage with existing and new buyers.
WHAT: Continuum’s Jeanne Hopkins Presenting at Sail America Conference:
- “Customer Lifecycle Marketing and Modern Marketing,” a Keynote Address – Tuesday, June 23, 2015, 8:45 a.m. – 9:45 a.m. EDT
- “Digital Marketing and Finding Your True North” – Tuesday, June 23, 2015, 11:35 a.m. – 12:30 p.m. EDT
WHERE: Hyatt Regency Newport, One Goat Island, Newport, Rhode Island
In this age of the customer, marketers face three strategic and operational challenges – how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession. In the keynote address, Jeanne Hopkins discusses five ways to change your marketing programs across the customer lifecycle to reflect inbound marketing techniques by leveraging your expertise. Don’t get left behind by The Google Machine – learn how your marketing can become more visible and actionable. In “Digital Marketing and Finding Your True North,” Jeanne shows how to find the True North of your customer's journey among the murky waters of modern marketing and the sea of acronyms – SEO, PPC, SEM, ROI, CAC.
Jeanne has over 20 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in September 2013, she has built a powerhouse metrics based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile. She was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month.
Jeanne was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data, BrightInfo, Mintigo and the Sales Lead Management Association (SLMA) as well as Co-Chair of the MassTLC Sales and Marketing Cluster. She has received numerous awards including being named to the 10 MSP Industry Executives to Watch in 2014 list, the 50 Most Influential Sales Lead Management professionals, 2011– 2014 by SLMA and “20 Women to Watch in Sales Lead Management” for four years. Most recently, she was named to The VAR Guy’s Top 50 Channel Influencers list by Penton Technology Group. Follow her on Twitter @jeannehopkins.
About Sail America
Sail America is the trade association for the US sailing industry and plays a vital role for all companies that are involved in providing sailing-related products and services. Sail America provides much-needed leadership and a unified voice for the sailing industry. Established in 1990 by members of the sailing industry, Sail America now has over 200 members representing all segments of the sailing market. Sail America's mission is to promote the health and growth of Sailing. For more information, visit: http://www.sailamerica.com.