Continuum’s Jeanne Hopkins to Moderate Panel Discussion, “Finding Success in Account Based Marketing,” – Thursday, March 24, 2016 – Cambridge, Massachusetts
BOSTON – March 17, 2016 – Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the only channel-exclusive IT management platform company, is moderating the session, “Finding Success in Account Based Marketing,” at the MassTLC Sales & Marketing Conference on Thursday, March 24, 2016 in Cambridge, Massachusetts. She is joined by panelists, Katelyn Fogarty, Senior Manager, Digital Marketing at Acquia and Beth Boisvert, Demand Generation Manager at Dyn.
WHAT: Continuum’s Jeanne Hopkins Moderating Session, “Finding Success in Account Based Marketing,” at the MassTLC Sales & Marketing Conference
WHEN: Thursday, March 24, 2016, 1:00 p.m. – 7:00 p.m. EDT
WHERE: Google, 355 Main Street, Cambridge, Massachusetts
In this age of the empowered customer, companies need to build a team that can understand the trends and leverage the right technologies, data and solutions to connect and engage with their customers and partners in new ways to become high-performing, customer-centric organizations. The theme of the conference for those looking to build out their team and the processes and strategies to be successful is The Next Generation Customer Journey: Building Team, Leveraging Technologies, Driving Success.
Modern B2B marketers are facing new challenges to reaching prospects more than ever. Many are turning to Account-Based Marketing (ABM) to provide a new path to finding success. The panel shares their path to a successful ABM strategy and a host of best practices that will send you on your way to driving results across the entire customer lifecycle.
Jeanne has over 25 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in 2013, she has built a powerhouse metrics based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile. Jeanne was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data and BrightInfo and as well as Co-Chair of the MassTLC Sales and Marketing Cluster.
In 2014, Jeanne was named to the MSPmentor 250 list. She was named to the 10 MSP Industry Executives to Watch in 2014 list. She has been honored by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals, 2011– 2014 and 40 Most Inspiring Leaders in 2015. Follow her on Twitter @jeannehopkins.
For more information on MassTLC’s Sales & Marketing Conference, visit: http://www.masstlc.org/events/EventDetails.aspx?id=764324&group
With more than 550 member companies, the Mass Technology Leadership Council (MassTLC) is the region’s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC’s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. More at www.masstlc.org