Continuum’s CMO Reveals 5 Inbound Marketing Techniques for Better Visibility at BTA Grand Slam

Posted by Continuum Staff

Sep 15 2016

Jeanne Hopkins Presents, “Digital Marketing & Finding Your True North;” Continuum Exhibits RMM and BDR Platforms at BTA Grand Slam – September 15-16, 2016 – Boston, Booth #32

BOSTON – Sept. 15, 2016Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the only channel-exclusive IT management platform company, is presenting, “Digital Marketing & Finding Your True North,” at Grand Slam 2016, hosted by The Business Technology Association (BTA), taking place on Thursday, September 15 – Friday, September 16, 2016 in Boston. A Sponsor of the event, Continuum is also exhibiting its Remote Monitoring and Management (RMM) platform and Continuity247™, its fully managed backup and disaster recovery (BDR) platform, in booth #32. Ed McLaughlin, former President of Sharp Imaging and member of Continuum’s Board of Advisors, is moderating the keynote panel, “A Vision for the Future of the Industry.”

WHAT WHEN: Continuum Managed Services at BTA Grand Slam 2016:

  • “Digital Marketing & Finding Your True North,” Presented by Jeanne Hopkins – Thursday, September 15, 5:15 p.m. – 6:00 p.m. EDT
  • Continuum’s RMM and BDR Platforms – Thursday, September 15 – Friday, September 16, 2016, Booth #32

WHERE: The Westin Copley Place, 10 Huntington Ave., Boston, MA 

In this age of the customer, marketers face three strategic and operational challenges – how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession. Jeanne Hopkins discusses five ways to change your marketing programs across the customer lifecycle to reflect inbound marketing techniques by leveraging your expertise. Don’t get left behind by The Google Machine – learn how your marketing can become more visible and actionable. Jeanne shows how to find the True North of your customer's journey among the murky waters of modern marketing and the sea of acronyms – SEO, PPC, SEM, ROI, CAC.

Jeanne Hopkins is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in 2013, she has built a powerhouse metrics based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on, Go Mobile. Jeanne was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data and BrightInfo and as well as Co-Chair of the MassTLC Sales and Marketing Cluster.

Jeanne has been honored by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals, 2011– 2014, 40 Most Inspiring Leaders in 2015 and 20 Women to Watch for five straight years, most recently in April 2016. In May, Jeanne was named to CRN’s 2016 Women of the Channel and Power 100. Follow her on Twitter @jeannehopkins.

Office equipment dealers utilize Continuum’s RMM platform that offers proactive problem resolution backed by the company’s industry-leading Network Operations Center (NOC) and Help Desk, resolving thousands of alerts, 24x7x365. Also backed by Continuum’s NOC, Continuity247 proactively monitors, troubleshoots and remediates problems to ensure backups continuously run for small and medium sized business clients.

For more information on the event, visit:


Tracy Wemett

About Continuum

Continuum is the only channel-exclusive IT management platform company that allows its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for their small-and-medium-sized business clients. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading Network Operations Center (NOC) and Help Desk. The company employs more than 1,300 professionals worldwide, monitors 1 million endpoints for its 5,800 partners including MSPs servicing more than 55,000 SMB customers and web hosting providers protecting nearly 250,000 servers worldwide with Continuum’s R1Soft product line. The company established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit or and follow us on LinkedIn and Twitter @FollowContinuum.