Continuum’s CMO Presents Webinar on Optimizing Websites for Lead Generation for “Building My Business” Series by BTA

Posted by Continuum Staff

Apr 27 2016

Continuum’s Jeanne Hopkins Presents BTA Webinar, “Optimize Your Website for Maximum Lead Generation,” on Wednesday, April 27, 2016

BOSTON – April 27, 2016 – Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the only channel-exclusive IT management platform company, is presenting the webinar, “Optimize Your Website for Maximum Lead Generation,” on Wednesday, April 27, 2016 for BTA's “Building My Business” Webinar Series. The Business Technology Association (BTA) is an international not-for-profit trade association serving independent dealers, value-added resellers, systems integrators, manufacturers and distributors in the office technology industry.

WHAT:           Webinar, “Optimize Your Website for Maximum Lead Generation,” Presented by Continuum’s  Jeanne Hopkins

WHEN:           Wednesday, April 27, 2016 at 4:00 p.m. EDT

WHERE:         Register at: http://www.bta.org/event/BMBApril27

Jeanne is providing real-time feedback on audience-submitted websites. The webinar applies her more than 25 years of experience on how website visitors make choices in terms of selecting companies with which to do business. Jeanne provides attendees the insight and guidance they need to help win the trust of customers and improve their digital marketing results.

Jeanne is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in 2013, she has built a powerhouse metrics based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile. Jeanne was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data and BrightInfo, as well as Co-Chair of the MassTLC Sales and Marketing Cluster.

In 2014, Jeanne was named to the MSPmentor 250 list and the 10 MSP Industry Executives to Watch in 2014 list. She has been honored by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals, 2011– 2014, 40 Most Inspiring Leaders in 2015 and 20 Women to Watch for five straight years, most recently in April 2015. Follow her on Twitter @jeannehopkins.

To register for the webinar, visit: http://www.bta.org/event/BMBApril27.

For upcoming webinars in the “Building My Business Webinar Series” by BTA, visit: http://www.bta.org/?page=BuildingMyBusiness.

About BTA

The Business Technology Association (BTA) is an international not-for-profit trade association serving independent dealers, value-added resellers, systems integrators, manufacturers and distributors in the office technology industry. BTA helps its members profit through a wide variety of services, including free legal advice and guidance; business benchmarking studies and reports; information on the latest news, trends and products in the industry; strong educational offerings; and industry-specific publications, including Office Technology and BTA Hotline Online. For more information, visit: http://www.bta.org/.

Contact:

Tracy Wemett
BroadPR
+1-617-868-5031
tracy@broadpr.com


About Continuum

Continuum is the only channel-exclusive IT management platform company that allows its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for their small-and-medium-sized business clients. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading Network Operations Center (NOC) and Help Desk. The company employs 1,200 professionals worldwide, monitors 1 million endpoints for its 5,800 partners including MSPs servicing more than 50,000 SMB customers and Web hosting provider partners supported by its R1Soft server backup product line. Continuum established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT.  For more information, visit http://www.continuum.net/ or follow us on LinkedIn and Twitter @FollowContinuum.