Continuum’s Jeanne Hopkins Discusses Importance of Marketing’s Involvement in Pricing Discussions at SaaSFest 2015 – December 9, 2015 – Boston
BOSTON – Dec. 2, 2015 – Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, is presenting, “My Journey with Marketing’s Forgotten P,” at SaaSFest 2015, on Wednesday, December 9, 2015 in Boston. She is also speaking on the panel, “Monetization Matters.” SaaSFest 2015 is the premier event for SaaS growth with an agenda geared towards the three pillars of SaaS – acquisition, monetization and retention. The event is presented by Price Intelligently, empowering companies to get the most out of SaaS.
WHAT: Continuum’s Jeanne Hopkins Presenting at SaaSFest 2015:
- “My Journey with Marketing’s Forgotten P” – Wednesday, December 9, 2015, 11:45 a.m. EST
- “Monetization Matters” Panel – Wednesday, December 9, 2015, 3:15 p.m. EST
WHERE: District Hall, 75 Northern Avenue, Boston, Massachusetts
When it comes to the 4 Ps of marketing, marketers are quick to focus on product, place (distribution) and promotion, but most overlook the most powerful lever to maximizing revenue – pricing. While pricing may not be the path of least resistance in your marketing toolkit, taking the time to optimize your overall pricing strategy including shoring up discounts and improving packaging, can pay significant dividends for both your bottom line and understanding your buyer infinitely better. Jeanne Hopkins discusses the importance of marketing owning pricing as a powerful tool for profit.
Jeanne has over 20 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. She has built a powerhouse metrics based sales and marketing machine at Continuum Managed IT Services. She is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile. She was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month.
Jeanne was also CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data, BrightInfo, Mintigo and the Sales Lead Management Association (SLMA) as well as Co-Chair of the MassTLC Sales and Marketing Cluster. She has received numerous awards including being named to the 10 MSP Industry Executives to Watch in 2014 list, the 50 Most Influential Sales Lead Management professionals, 2011– 2014 by SLMA and “20 Women to Watch in Sales Lead Management” for four years and was named to The VAR Guy’s Top 50 Channel Influencers list in 2014 by Penton Technology Group. Jeanne is a frequent industry speaker at various conferences including INBOUND. Follow her on Twitter @jeannehopkins.
For more information or to register for SaaSFest 2015, visit: http://saasfest.io/.