Continuum’s CMO Presents Inbound Marketing Workshop at HTG Q2 Meeting in Sydney, Australia

Posted by Continuum Staff

May 20 2016

Continuum’s Jeanne Hopkins Speaking at HTG Q2 Meeting – May 23-27, 2016 – Sydney, Australia; Continuum is Platinum Premier Sponsor of HTG 2016 Meetings

BOSTON – May 20, 2016 – Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the only channel-exclusive IT management platform company, is presenting the workshop, “Inbound Marketing: Far Easier, Cheaper and More Effective than Paid Advertising,” at the HTG Peer Groups Q2 Meeting – Sydney, taking place on Monday, May 23 – Friday, May 27, 2016 in Sydney, Australia. Continuum is a Platinum Premier Sponsor of all the HTG 2016 Meetings.

WHAT:           “Inbound Marketing: Far Easier, Cheaper and More Effective than Paid Advertising,” Presented by CMO Jeanne Hopkins at HTG Peer Groups Meeting Q2 – Sydney

WHEN:           Wednesday, May 25, 2016 

WHERE:         Rydges World Square, 389 Pitt Street, Sydney, NSW 2000

The success of MSPs today depends on being found by new customers in order to generate revenue. Special guest, Jeanne Hopkins helps HTG members to think a bit differently in a market where customers now buy a bit differently. She provides oodles of inbound marketing examples backed with data that proves that creating useful content for prospects is an easier and far better way to generate valuable leads than PPC and other paid media. Jeanne helps each HTG member to determine their value proposition and helps to put themselves into the buyer’s mind by thinking about what makes their best clients the best as well as reviews a marketing blueprint – all in an effort to help HTG members get more leads and customers.

Jeanne has over 25 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in 2013, she has built a powerhouse metrics based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on, Go Mobile. Jeanne was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data and BrightInfo and as well as Co-Chair of the MassTLC Sales and Marketing Cluster.

Most recently, Jeanne was named to CRN’s 2016 Women of the Channel and Power 100. She has been honored by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals, 2011– 2014 and 40 Most Inspiring Leaders in 2015 and a 20 Women to Watch in Sales Lead Management winner for five straight years, most recently in 2016. In 2014, Jeanne was named to the MSPmentor 250 list. In 2013, she was named to the 10 MSP Industry Executives to Watch in 2014 list. Follow her on Twitter @jeannehopkins.

HTG members utilize Continuum’s Remote Monitoring and Management (RMM) platform that offers proactive problem resolution backed by the company’s industry-leading Network Operations Center (NOC) and Help Desk, resolving thousands of alerts, 24x7x365. These services minimize HTG members’ time dealing with day-to-day IT, allowing them to focus on business and strategic initiatives in order to grow their business.

For more information on HTG meetings, visit:


About HTG Peer Groups

Founded in 2000 by Arlin Sorensen, HTG is an international community of experienced Managed Service Providers focused on business and personal growth, execution and accountability. HTG provides peer groups, coaching and consulting and has over 400 member companies throughout North America, Europe and Australia/New Zealand. Peer group members meet face-to-face or online to share, benchmark, learn and set goals. Our vision is to connect leaders by fostering authentic relationships and opportunities for sharing. HTG is more than a professional network. Membership touches all aspects of your life and work. Learn more and apply at


Tracy Wemett

About Continuum

Continuum is the only channel-exclusive IT management platform company that allows its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for their small-and-medium-sized business clients. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading Network Operations Center (NOC) and Help Desk. The company employs 1,200 professionals worldwide, monitors 1 million endpoints for its 5,800 partners including MSPs servicing more than 50,000 SMB customers and Web hosting provider partners supported by its R1Soft server backup product line. Continuum established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT.  For more information, visit or follow us on LinkedIn and Twitter @FollowContinuum.