Continuum’s CMO Jeanne Hopkins Presents Sold Out Workshop to Help MSP Partners Drive New Business Leads and Better Engage through their Website – Thursday, July 28, 2016 – London
BOSTON and LONDON – July 28, 2016 – Continuum®, the only channel-exclusive IT management platform company, is hosting a 3-hour masterclass on the ins and outs of Inbound Marketing on Thursday, July 28, 2016 in London. The workshop, “Inbound Marketing: Far Easier, Cheaper and More Effective than Paid Advertising,” presented by Jeanne Hopkins, Senior Vice President & CMO at Continuum, is sold out.
WHAT: Masterclass, “Inbound Marketing: Far Easier, Cheaper and More Effective than Paid Advertising,” Presented by Continuum CMO, Jeanne Hopkins
WHEN: Thursday, July 28, 2016, 1:00 p.m. – 4:00 p.m. BST
WHERE: Regus Training Center, 48 Charlotte Street, London, W1T 2NS, United Kingdom
The success of MSPs today depends on being found by new customers in order to generate continuous revenue. During this masterclass, CMO Jeanne Hopkins provides oodles of inbound marketing examples backed with data that proves that creating useful content for prospects is an easier and far better way to generate valuable leads than PPC and other paid media. Additionally, Jeanne works with each partner to determine their value proposition and helps to put themselves into the buyer’s mind by thinking about what makes their best clients the best as well as reviews a marketing blueprint – all in an effort to help Continuum’s partners get more leads and customers.
The 3-hour agenda includes how to get started with inbound marketing, the new purchasing journey, content marketing, marketing tools and ideas as well as website reviews.
Jeanne Hopkins is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in 2013, she has built a powerhouse metrics based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile. Jeanne was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data and BrightInfo and as well as Co-Chair of the MassTLC Sales and Marketing Cluster.
Jeanne has been honored by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals, 2011– 2014, 40 Most Inspiring Leaders in 2015 and 20 Women to Watch for five straight years, most recently in April 2016. In May, Jeanne was named to CRN’s 2016 Women of the Channel and Power 100. Follow her on Twitter @jeannehopkins.
About Continuum UK
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