Continuum’s Jeanne Hopkins Recognized as Leader and Advocate of Cutting-Edge Sales Lead Management Practices to Drive Revenue
BOSTON – Dec. 16, 2015 – Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, has been named to the “40 Most Inspiring Leaders” list by the members of the Sales Lead Management Association (SLMA). The list replaces the “50 Most Influential People in Sales Lead Management” list which Jeanne was on for four years in a row, from 2011-2014. Inspiring leaders in sales lead management are often the disrupters who challenge the status quo and bring new leadership to their sales and marketing departments, making salespeople and marketers more efficient.
“It isn’t a surprise that Jeanne Hopkins walks the talk in sales lead management,” said James W. Obermayer, CEO of SLMA. “She is a constant advocate for the belief that sales lead management is ultimately revenue management and her public speeches and authorship on the subject is appreciated by her many followers.”
Those who master sales lead management gain market share faster than their competitors. Those who don’t lag and suffer with high marketing costs, missed quotas, sales channel turnover and missed forecasts. These inspiring leaders create wealth for their companies while serving the needs of buyers. SLMA believes inspirational leadership is based on thought leadership applied to problem solving.
“I strive to inspire and lead marketing and sales to serve our 3,500 Managed Services Provider (MSP) partners and the 50,000 SMB clients they serve,” said Jeanne Hopkins. “Our lead generation process at Continuum is about providing the best possible communications with our MSP partners so they have all the information they need to be successful. Thank you to the members of SLMA for recognizing me as an inspiring leader.”
Jeanne has over 25 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. She has built a powerhouse metrics based sales and marketing machine at Continuum. She is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile. She was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month.
Jeanne was also CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data, BrightInfo, Mintigo and SLMA as well as Co-Chair of the MassTLC Sales and Marketing Cluster. She has received numerous awards including being named to the 10 MSP Industry Executives to Watch in 2014 list, “20 Women to Watch in Sales Lead Management” for four years by SLMA and was named to The VAR Guy’s Top 50 Channel Influencers list in 2014 by Penton Technology Group. Jeanne is a frequent industry speaker at various conferences including INBOUND. Follow her on Twitter @jeannehopkins.
For the list of the 10 Most Inspiring Leaders in B2B and B2C C-Level category, visit: http://www.40mostinspiring.com/2015-winners/10-most-inspiring-in-b2b-b2c-c-level-management.
For the full list of 40 Most Inspiring Leaders, visit:
About the Sales Lead Management Association
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 8,454 worldwide members and offers a membership directory, member-to-member discounts, and a website with 300-plus articles from 60 industry authors.
Levels of SLMA Sponsorship: There are four levels of sponsorship for the Sales Lead Management Association; the Hi-Visibility Sponsorship is just one option. Starting at $750 annually, SLMA sponsorship offers significant exposure of 50,000 to 140,000 impressions per year to companies interested in reaching the sales lead management community.
The SLMALive Channel: Live Programming and Podcasts – The SLMALive Radio Channel produces marketing and sales shows for at-work listeners, and the weekly SLMA Radio program. SLMA internet radio has interviewed 348 executives on 249 programs. Podcast replays of SLMA Radio and programs on the SLMALive Channel number in the thousands each month. For more information about SLMA, call Jim Obermayer at (360) 933-1259.