Continuum’s Marketing Operations Manager Guest Speaker for Business Sherpas Podcast

Posted by Continuum Staff

Nov 09 2015

Continuum’s Adam Karpuszka Presents, “Falling into a Marketing Operations Career” for Bedrock Data Sponsored Podcast

BOSTON – Nov. 9, 2015 – Adam Karpuszka, Marketing Operations Manager at Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, was a guest speaker for the recent Business Sherpas podcast, “Falling into a Marketing Operations Career.” Adam provided guiding tips on how to best prepare for a role, or a career, in marketing operations. Business Sherpas podcasts, provide insight for the everyday business professional on back office tips, trends and challenges, and are produced by Bedrock Data, provider of a turnkey data management and system integration platform. The podcasts are hosted by Ben Smith, Co-Founder of Bedrock Data.

WHAT: Business Sherpas podcast, “Falling into a Marketing Operations Career,” with Guest Adam Karpuszka of Continuum Managed Services

WHERE: To view the podcast, visit:

Marketing operations has grown significantly in recent years with the increased need for transparent, efficient and an accountable view of marketing. The proliferation of marketing technology and increased pressure from higher executives to prove the value of marketing has spurred its growth.

There really is no blueprint for preparing oneself for a career in marketing operations, especially when you’ve been called to the job from another department or functional group. Whether or not you’re qualified, expectations are generally high and learning at an insanely fast pace is necessary. From becoming an expert Googler, to acquiring an experienced mentor, Adam Karpuszka talks about his career and has advice for others interested in marketing operations. Among his top tips, Adam recommends talking to the users of the company’s Customer Relationship Management (CRM) system to determine how they use it every day and learn from the power users. Most CRMs – Adam uses Salesforce – have helpful self-guided or in-person training which can be helpful.

Adam joined Continuum in 2011 as Creative Manager and Webmaster. He moved to marketing operations at the company in 2013. He is based out of Continuum’s Pittsburgh area office in Cranberry, Pennsylvania that houses Continuum’s Help Desk, which supports 50,000 IT users for the company’s more than 3,500 Managed Services Provider (MSP) partners.

To view the podcast, visit:


Tracy Wemett

About Continuum Managed IT Services

Continuum is the technology industry's only channel-exclusive provider of fully integrated managed IT services, allowing its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for small-and-medium-sized businesses. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading network operations center (NOC) and Help Desk. The company employs over 1,000 professionals worldwide, supports 3,500 partners servicing 50,000 SMB customers and monitors over 700,000 endpoints. In 2012, Continuum established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit or follow us on LinkedIn and Twitter @FollowContinuum.