Continuum Launches Marketing Collateral Creation Tool for MSP Partners

Posted by Continuum Staff

Dec 13 2016

No Cost, Web-Based Marketing Tool Designed to Support MSP Lead Generation Now Available

BOSTON – Dec. 13, 2016Continuum®, the only channel-exclusive IT management platform company, has launched the Continuum Content Creator, a web-based tool which allows its MSP partners to generate custom-branded marketing and sales collateral to support their lead generation and prospecting efforts. Continuum’s MSP partners are able to use the tool to produce custom content to effectively promote and resell the company’s Remote Monitoring and Management (RMM) platform that offers proactive problem resolution backed by its industry-leading Network Operations Center (NOC) and Help Desk as well as Continuity247®, its fully- managed backup and disaster recovery (BDR) platform.

“The marketing team at Continuum is focused solely on the managed IT services industry, and we’re committed to helping MSPs successfully resell the services they’re leveraging from Continuum,” said Brandon Garcin, Content Marketing Manager at Continuum. “We continuously work to provide our partners with readily-available tools and programs that can make their jobs easier and help them generate more revenue, and we’re excited to add the Content Creator to our growing list of MSP enablement resources.”

Currently, 23 assets are available and can be customized with MSP logos, contact information, color palette and more, and the tool will be updated with additional materials as they become available. The Content Creator has undergone several months of beta testing with Continuum’s MSP partners, and to date more than 500 resources have been generated. Once created, assets are delivered in PDF format via email and are ready for immediate use.

Content Creator is part of a larger partner enablement initiative developed based on positive feedback from Continuum’s Grow Your Business Hub, which was initially unveiled at Navigate, the company’s annual user conference.

Continuum partners can access the Content Creator in the Marketing, General Templates section of the Partner Support Portal at:


Tracy Wemett

About Continuum

Continuum is the only channel-exclusive IT management platform company that allows its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for their small-and-medium-sized business clients. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading Network Operations Center (NOC) and Help Desk. The company employs more than 1,300 professionals worldwide, monitors more than 1 million endpoints for its 5,800 partners including MSPs servicing more than 60,000 SMB customers and web hosting providers protecting nearly more than 250,000 servers worldwide with Continuum’s R1Soft product line. The company established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit or and follow us on LinkedIn and Twitter @FollowContinuum.