Continuum and Growth Achievement Partners Forge Strategic Alliance to Help Office Technology Dealers Rapidly Transition to a Managed Services Model

Posted by Continuum Staff

Apr 16 2013

Two seasoned industry leaders combine their expertise in managed services and office technology, establishing a new model to optimize profits for dealers through remote IT management

BOSTON, Mass. and KANSAS CITY, Mo. – April 16, 2013 - Continuum, a leading provider of managed services solutions, and Growth Achievement Partners (GAP), a major provider of sales and operational consulting in the office technology marketplace, announced today their strategic alliance to establish a new Managed Services Business Model specifically for office technology dealerships. The model provides a blueprint for a seamless transition into this adjacent opportunity, so dealers can capitalize on lucrative trends toward off-site management, HaaS (hardware as a service) and cloud-based offerings. This transition will help deliver recurring revenues and customer growth to dealers through an expanded solutions and network services offering, resulting in accelerated financial performance.

Continuum is a Diamond Partner at the ITEX National Conference April 17 - 18 in Las Vegas, at which Growth Achievement Partners will conduct a hands-on workshop introducing the new Managed Services Model. Both Continuum and GAP will provide support for dealers adopting the new model through additional educational opportunities, such as ongoing managed services workshops hosted by GAP through the Business Technology Association (BTA).

As a long-tenured consulting services provider in the office equipment arena, GAP has been the leading company in helping dealers successfully move into the Managed Services space. According to Forrester Research, the Information and Communications Technology (ICT) spend among small to medium-sized businesses is forecasted to be $406 billion in the U.S. by 2013, representing a considerable opportunity for office technology dealers. A paradigm shift toward managed services could optimize financial performance for dealers, who can build incremental revenues by offering cost-effective, secure, off-premises management to their existing customers, in addition to proliferating new business through this new platform.

Continuum is widely recognized as the leading provider of IT management software and services for MSPs with partners managing more than half a million devices across nearly 40,000 businesses. GAP has joined forces with Continuum to leverage this expertise, which complements its own experience in strategy, operations, sales and marketing. Through this powerful partnership, these companies are uniquely qualified to establish a new Managed Services Business Model specifically designed to accelerate dealers' success in an MSP environment.

“The office technology market is in transition, and dealers who accelerate through the turn will thrive,” said Chris Ryne, a principal at Growth Achievement Partners. “Our model provides benchmarks similar to the traditional industry model that has been the standard for highly successful dealers.”

The new Managed Services Model provides demonstrated key metrics that dealers can follow to create a successful and sustainable managed services practice, including:

  • Revenue: The appropriate targets, mixes and types, and how those should change over time
  • Contracts and Account Expansion: Seats under man¬agement, revenue per seat and growth expectations via additional products and services
  • Activity and Pipeline: Sales cycle duration, pipeline metrics and activity targets to achieve business model rev¬enue targets
  • Head Count: Productivity mea¬sures for sales and vCIO personnel, target head-count lev¬els based on seats managed and cus¬tomers under con¬tract, and the personnel mix between sales and operations
  • Compensation: Who to pay, how to pay and when to pay, as well as target compensation levels as they relate to gross profit and revenue
  • Profitability: Target contribution level and opera¬tional levers to enhance performance

"We partnered with Continuum to combine their operational, time-tested business analytics with the successful work we have done with clients to jointly assist dealers in taking full advantage of this tremendous market opportunity,” added Mitch Morgan, a principal at Growth Achievement Partners. “Continuum has a depth of experience no other provider can match, which lends invaluable insight our dealers can leverage to benefit from a profitable managed services client base, focused on high-margin, ongoing service level agreements and per-seat licensing.”


“Managed services deployments offer incredible revenue growth profit potential for dealers, and such architectures are truly the future of a converged office technology marketplace,” said Michael George, CEO of Continuum. “This new initiative with GAP provides technology, services, and guidance that dealers need to penetrate the rich managed services opportunities within their existing customer base and capture new accounts by offering well-differentiated services within the office technology marketplace.”


The Managed Services Business Model will be distributed at the ITEX National Conference session entitled “Catapult Your Profits with Unified Managed IT and Cloud Services” on Thursday April 18, 2013. The document can also be downloaded at or Companies that wish to participate and benefit in the ongoing development of the model will have the ability to subscribe and access the fully complete Business Model, which will include the current statistics. Subscribers will obtain an updated report on a quarterly basis, and a quarterly subscriber briefing will be conducted to provide detailed analysis for each model update. A subscription registration can be obtained at


Tracy Wemett
All trademarks recognized.


Alex Jafarzadeh
March Communications

About Continuum

Continuum empowers managed IT service providers, giving them the technology platform, services and processes they need to simplify IT management and deliver exceptional service to their small and medium-sized clients. Continuum’s vertically integrated service delivery model combines an unmatched SaaS-based technology suite with a world-class NOC and Help Desk, allowing them to not only remotely monitor, manage, backup and secure their clients’ IT environments from a single pane of glass, but scale rapidly and profitably. Continuum employs more than 1,400 professionals worldwide and monitors more than 1 million endpoints for its 5,800 partners, including MSPs servicing more than 60,000 SMB customers and web hosting providers protecting more than 250,000 servers with Continuum’s R1Soft product line. For more information, visit or and follow on LinkedIn and Twitter @FollowContinuum.