Continuum and Gordon Flesch Company Detail How to Future-Proof Office Equipment Dealership with IT Services at ITEX 2015

Posted by Continuum Staff

Mar 03 2015

Continuum’s Michael Amiri and Gordon Flesch Company’s Jeff Dotzler Present, “Be Equipped for the Changing Market with IT Services,” at ITEX – March 10-12, 2015 – Fort Lauderdale, Florida

BOSTON – March 3, 2015Michael Amiri, Director, Dealer Services at Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, and Jeff Dotzler, Director of Professional Services at the Gordon Flesch Company, one of the largest independent providers of office technology solutions in the nation, are presenting “Be Equipped for the Changing Market with IT Services,” at ITEX 2015, Tuesday, March 10 – Thursday, March 12, 2015 in Fort Lauderdale, Florida. Ed McLaughlin, CEO of Vaderus and a member of Continuum’s Board of Advisors is presenting, “Thriving in a Zero Sum World.” Continuum is a sponsor of ITEX, exhibiting in booth #828.

WHAT:           Continuum Managed IT Services at ITEX 2015:

  • “Be Equipped for the Changing Market with IT Services,” Presented by Continuum’s Michael Amiri and the Gordon Flesch Company’s Jeff Dotzler – Wednesday, March 11, 2015, 12:50 p.m. – 1:30 p.m. EDT
  • “Thriving in a Zero Sum World,” Presented by Continuum Board of Advisor Member, Ed McLaughlin – Wednesday, March 11, 2015, 3:20 p.m. – 4:00 p.m. EDT
  • Exhibiting in Continuum Booth #828

WHERE:         Broward County Convention Center, Fort Lauderdale, Florida

Michael Amiri and Jeff Dotzler discuss future-proofing your business with a diversified product mix, equipped for the changing market with IT services. They provide actionable tips on transforming the way customers perceive your dealership, from a dealer's peer to peer perspective. It’s possible to transform the marketplace’s perception of your dealership by transitioning from simply copy/print to a technology services provider supporting all devices on the network.

A 20-year veteran of the IT industry, Michael has built a team of resources at Continuum that is dedicated to supporting the office equipment channel and its efforts to maximize both efficiencies and profits with managed IT service offerings. He writes a monthly blog for imageSource, providing tips for office equipment dealers making the transition to managed IT services. He has been a featured speaker at dozens of industry-related events.

A 15-year veteran in the office equipment industry, Jeff Dotzler is responsible for the expansion of technology products and services for the fastest growing division at GFC. He launched a managed print services program, developed the managed IT services offering and achieved significant growth with GFC’s enterprise content management product. He often presents at GFC thought leadership events and hosts bi-monthly webinars.

Ed McLaughlin has more than 40 years of experience in the information and imaging industries including decades of leadership at Sharp, Ricoh, NeXT Object Channel Partner, Canon, 3M Company and Sperry Rand Corp. He joined Continuum’s Board of Advisors in October 2014 to advise the company as it continues to focus its strategic resources to help OE dealers make the transition to managed IT services. In his session, he discusses the latest developing technologies that are bringing more needed change as well as the short-term impact of technology on page value.

Continuum co-authored the first of its kind, revolutionary business model, “Managed IT Services Business Model Report,” along with Growth Achievement Partners (GAP), allowing office equipment dealers to achieve over 60 percent pre-labor gross margins with managed IT services. To download the report or for more information on accelerating success in managed IT services, visit:

ITEX is the premier office equipment event for the channel, bringing together dealers, resellers, MSPs, VARs, vendors and OEMs. On Twitter, follow @itex_show. For more information, visit:

About The Gordon Flesch Company

The Gordon Flesch Company is one of the largest independent providers of office technology solutions in the nation. Family-owned since 1956, the Gordon Flesch Company employs more than 600 people throughout 16 offices in the Midwest with their corporate office in Madison, Wisconsin. They are big enough to provide the very best in software and hardware equipment, but not tied to any one set of solutions. The Gordon Flesch Company’s office technology solutions have the power to streamline, simplify and save customers money. Visit to learn more.


Tracy Wemett

About Continuum Managed IT Services

Continuum is the technology industry's only channel-exclusive provider of fully integrated managed IT services, allowing its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for small-and-medium-sized businesses. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructurefrom a single pane of glass, all backed by an industry–leading network operations center (NOC) and Service Desk. MSPs leverage Continuum’s pay-as-you-grow business model to scale IT services without committing to long-term contracts and to reserve in-house staff for strategic initiatives. The company employs nearly 1,000 professionals worldwide, supports over 3,500 partners and monitors over 600,000 endpoints. For more information, visit or follow us on LinkedInand Twitter @FollowContinuum.