Attracting ‘Right Fit’ Clients through Strategic Marketing Webinar Features Robin Robins and Continuum’s Jeanne Hopkins

Posted by Continuum Staff

Aug 19 2015

Sales and Marketing Experts Robin Robins and Continuum’s Jeanne Hopkins Discuss Easy, Effortless Sales Close for MSPs – Wednesday, August 19, 2015

BOSTON – Aug. 19, 2015Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, is hosting the second webinar in a sales and marketing series featuring speaker Robin Robins, along with Jeanne Hopkins, Senior Vice President & CMO at Continuum, entitled, “How to Use Strategic Marketing to Set Up Every MSP Sale So Closing Is Easy, Effortless And Natural,” on Wednesday, August 19, 2015. They are covering why most MSPs’ marketing ATTRACTS price-shoppers, difficult clients and time-wasters, and how a few simple changes to your marketing can dramatically improve the chances of attracting more “right fit” clients.

WHAT:           “How to Use Strategic Marketing to Set Up Every MSP Sale So Closing Is Easy, Effortless And

                        Natural,” A Webinar Hosted by Continuum with Robin Robins and Jeanne Hopkins

WHEN:           Wednesday, August 19, 2015, 2:00 p.m. – 3:30 p.m. EDT

WHERE:         Register at:

During this educational session, Robin and Jeanne are also sharing an extremely powerful marketing strategy MSPs can implement to pre-sell and pre-qualify prospects before your first meeting as well as the single most elegant and effective way to eliminate sales objections so you don’t feel like you’re arguing with a prospect.

Robin is Founder of Technology Marketing Toolkit, considered to be the definitive guide to marketing technology products and services. To date, over 7,000 IT business owners from 23 different countries have purchased and implemented this marketing system. She has coached some of the top MSPs in the country to success. She is a keynote speaker at Navigate 2015 by Continuum. For more information on Robin Robins, follow her on Twitter @robinrobins or visit:

Jeanne has over 20 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in September 2013, she has built a powerhouse metrics based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on, Go Mobile. She was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. She has received numerous awards including being named to the 10 MSP Industry Executives to Watch in 2014 list, the 50 Most Influential Sales Lead Management professionals, 20112014 by SLMA and “20 Women to Watch in Sales Lead Management” for four years. Most recently, she was named to The VAR Guy’s Top 50 Channel Influencers list by Penton Technology Group. Follow her on Twitter @jeannehopkins.

Discount tickets are reserved for the first ten webinar attendees who register for the company’s sold out user conference, Navigate 2015 by Continuum, taking place on Sunday, September 27 – Tuesday, September 29, 2015 at The Cosmopolitan™ of Las Vegas.

For more information on the webinar or to register, visit:


Tracy Wemett

About Continuum Managed IT Services

Continuum is the technology industry's only channel-exclusive provider of fully integrated managed IT services, allowing its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for small-and-medium-sized businesses. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading network operations center (NOC) and Help Desk. MSPs leverage Continuum’s pay-as-you-grow business model to scale IT services without committing to long-term contracts and to reserve in-house staff for strategic initiatives. The company employs over 1,000 professionals worldwide, supports over 3,500 partners and monitors over 675,000 endpoints. For more information, visit or follow us on LinkedIn and Twitter @FollowContinuum.