Affordable Public Relations Tips to Help MSPs Get Their Name Out Presented At Navigate 2016 by Continuum

Posted by Continuum Staff

Sep 25 2016

BroadPR’s Tracy Wemett Presents on Getting the Most from Media Relations, Social Media and More at Continuum’s Third Annual User Conference – September 28-30, 2016 – Boston 

BOSTON – Sept. 25, 2016 Tracy Wemett, Founder and President of BroadPR, a full-service public relations and strategic marketing company, is presenting, “Getting Your Name Out There Without Breaking the Bank,” at Navigate 2016 by Continuum®, the only channel-exclusive IT management platform company. Public relations, done properly, can be among the most cost-effective means of generating demand for services. For a portion of the presentation, Joe Panettieri, co-founder and Content Czar of ChannelE2E, is providing tips for MSPs from a journalist’s perspective. Nearly 700 attendees are convening at Continuum’s third annual user conference on Wednesday, September 28 – Friday, September 30, 2016 at the Seaport World Trade Center in Boston. 

WHAT: “Getting Your Name Out There Without Breaking the Bank,” Presented by Tracy Wemett at Navigate 2016 by Continuum 

WHEN: Thursday, September 29, 2016, 2:15 p.m. – 3:00 p.m. EDT

WHERE: Navigate 2016 by Continuum, 1 Seaport Lane, Seaport World Trade Center, Boston

Tracy outlines how to develop creative, targeted PR campaigns to educate, inform, build credibility and generate new business. Attendees learn the ins and outs of getting the most from media relations, social media communications, speaking opportunities, awards and event participation, and leave with an immediate action plan on how to start getting your name out there. All attendees of the workshop receive a free PR assessment and audit, a $1,500 value, upon request. 

Tracy has been at the forefront of the high tech industry for over 20 years. She is a visionary leader who manages an enthusiastic team covering the public relations needs of a wide range of technology organizations. Founded in 2001, BroadPR is celebrating its 15-year anniversary. The company has been Continuum’s PR council since 2013. Tracy has appeared on CNN, ABC, NBC, Bloomberg, and CNET and has been quoted in USA Today, The Wall Street Journal, BusinessWeek and various industry trade publications. She serves as the PR Chair on the Board of Directors for Many Hopes, an organization that is building homes and schools for girls and boys in Kenya.

To view a video of Tracy talking about this Navigate session, visit: 

Joe Panettieri is co-founder and Content Czar of ChannelE2E, guiding IT service providers from Entrepreneur to Exit (E2E). Joe is one of the best known media entrepreneurs in the IT channel, having previously co-launched, built and sold MSPmentor, The VAR Guy and Talkin' Cloud. Follow him @JoePanettieri, @ChannelE2E and at

Tracy is available at various times throughout Navigate at the “Grow Your Business Hub,” a one-stop shop for attendees to receive hands-on marketing support and consultation. Stop by for PR consulting and questions, including feedback on your pitch. For more information on the Hub, visit: She is also working in the Continuum Veterans Foundation booth.

For more information on BroadPR, visit:

About Navigate 2016 by Continuum

The annual industry event for Continuum’s MSP partners, Navigate is reaching new heights by bringing together the very top in thought leadership, inspiration and best practices – all focused on the growth of MSPs and the success of the IT channel. Drawing more support than the previous two years, including nearly 700 attendees, the sold out event features nearly 40 sponsors and exhibitors, four keynote addresses and more than 70 speakers across 36 breakout sessions. Navigate’s unique content is designed to help improve business strategies, increase sales and marketing efforts and gain a deeper understanding of Continuum’s platform – enabling MSPs to change their business model and become the most successful in the industry. Navigate 2016 has become an unprecedented event, going beyond Continuum as a company and setting new standards for the industry. To learn more, visit: For the latest updates, follow #nav16 on Twitter.


Tracy Wemett

About Continuum

Continuum is the only channel-exclusive IT management platform company that allows its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for their small-and-medium-sized business clients. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading Network Operations Center (NOC) and Help Desk. The company employs more than 1,300 professionals worldwide, monitors more than 1 million endpoints for its 5,800 partners including MSPs servicing more than 60,000 SMB customers and web hosting providers protecting nearly more than 250,000 servers worldwide with Continuum’s R1Soft product line. The company established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit or and follow us on LinkedIn and Twitter @FollowContinuum.